Campaign Craft

Campaign Craft

The Strategies, Tactics, and Art of Campaign Management

Book - 2001
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An analysis of modern American political campaign communication. It covers all aspects of present-day political campaigns from understanding the context of a particular campaign to strategic thinking and voter contact techniques. There are examples from national, state and local elections.
Publisher: Westport, Conn. : Praeger, 2001
Edition: Rev. and expanded ed
ISBN: 9780275970932
0275970930
9780275970949
0275970949
Characteristics: p. ; cm
Additional Contributors: Burton, Michael John

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