The Strategies, Tactics, and Art of Campaign ManagementBook - 2001
An analysis of modern American political campaign communication. It covers all aspects of present-day political campaigns from understanding the context of a particular campaign to strategic thinking and voter contact techniques. There are examples from national, state and local elections.
Publisher: Westport, Conn. : Praeger, 2001
Edition: Rev. and expanded ed
Characteristics: p. ; cm