When Am I Ever Going to Use This?Streaming Video - 2015
This film introduces marketing as a business tool, explaining its history, contemporary usage, and deep seated roots in everyday life and human interaction. It shows how identifying the needs and wants of consumers is the first step to successful marketing and explores the five Ps of marketing: product, place, price, promotion, and people.
Publisher: [Place of publication not identified] : B.E. Publishing, Inc., 
Copyright Date: ©2015
Characteristics: video file,rda 1 online resource (1 video file (24 min., 25 sec.)) : color and sound
Uniform Title: When Am I Ever Going to Use This?