When Am I Ever Going to Use This?

Unknown - 2015
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This film introduces marketing as a business tool, explaining its history, contemporary usage, and deep seated roots in everyday life and human interaction. It shows how identifying the needs and wants of consumers is the first step to successful marketing and explores the five Ps of marketing: product, place, price, promotion, and people.
Publisher: [Place of publication not identified] : B.E. Publishing, Inc., [2015]
Copyright Date: ©2015
Characteristics: 1 online resource (1 video file (24 min., 25 sec.)) : color and sound
video file,rda
Additional Contributors: B.E. Publishing, Inc
Films Media Group


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