Competitive Marketing in Tourism

Competitive Marketing in Tourism

Streaming Video - 2009
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The challenges in marketing tourism have grown with the influx of online resources. It has resulted in more knowledgeable consumers as well as an increase in worldwide competition. This video takes an in-depth look at sustainable marketing approaches and explains that adapting to change is a critical component to success in the dynamic tourism industry. Marketing expert Phil Harmon discusses the tourism industry in Australia and describes why specific marketing strategies are successful.
Publisher: [Australia] : Video Education Australasia, [2009]
Copyright Date: ©2009
Characteristics: video file,rda
1 online resource (1 video file (26 min., 26 sec.)) : color and sound


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